Campaigns and analytics

Organize QR codes with campaigns

Campaigns keep related codes together—for example, a seasonal launch, retail display, product collection, or group of package inserts.

1. Create a campaign before or during multi-item QR creation.
2. Add optional UTM source, medium, campaign, term, and content values.
3. Assign each physical placement its own dynamic code when you want to compare results.
4. Open the campaign to review its codes and aggregate scans.
5. Download available grouped assets, manifests, or print layouts.

For a retail campaign, you might use different UTM content values such as window-poster and package-insert while keeping the codes in one campaign.

Understand scan reporting

Qrivo reports tracked dynamic scans. Choose a date range to review available totals, trends, top campaigns, device categories, time-of-day distribution, and country-level summaries.

• Open QR-level detail to understand a single placement.
• Open campaign-level detail to compare related placements.
• Export CSV when you need analysis outside Qrivo.
• Connect Google Analytics 4 on eligible plans.

Connect Google Analytics 4

1. In GA4, create a Measurement Protocol API secret for the web data stream you want to use.
2. In Qrivo, open Settings and find the Google Analytics 4 section. GA4 requires Starter or higher.
3. Enter the G-... measurement ID and API secret, then save.
4. Perform a dynamic test scan and allow time for GA4 processing.

Qrivo sends a qr_scan event with QR and campaign context when available. It does not include the shopper's name, email address, raw IP address, destination URL, or raw browser user-agent text in that event.

Privacy-conscious interpretation

QR scans show interactions, not unique people or guaranteed purchases. Security scanners and link previews can also request a URL. Use scan trends as directional evidence and compare them with your store analytics when making decisions.